Wednesday, 10 October 2012

History

In 1902 a man called Leon Gaumont from France took a chronophone sound recording and synchronised it with a chronograph of man lip singing the song. This was called a 'Phonoscene', the first music video. Many years later in 1926 'talkies' were introduced. This was very similar to the music videos you see today. It was simply a band or singer performing. Four years later in 1930 'Shorts' were introduced. These videos were six minutes and showed a performer performing along with some simple animation. Sometimes the video would have the lyrics bellow. These lyric animations are used in traditional karaoke and sing along films.
                                                  Illustration of a theater from the rear right of the stage. At the front of the stage a screen hangs down with the projected image of a tuxedoed man holding up a text and performing. In the foreground is a gramophone with two horns. In the background, a large audience is seated at orchestra level and on several balconies. The words "Chronomégaphone" and "Gaumont" appear at both the bottom of the illustration and, in reverse, at the top of the projection screen.


Disney's 'Fantasia' was the first long music based film and can be considered to be a music video. This film contained classical music and had various cartoon stories to go with it. This may have been done to appeal to a young audience. A few years later 'Soundies' were introduced. These short music videos were put in intervals between films. They were just simply jazz musicians performing on the screen in which the film was on while there was an interval. In the 1960's, music companies across the world were using similar techniques to Leon Gaumont by recording the singers sing in a recording studio and then filmed them lip singing in different location to make the video somewhat interesting. 

In the 1967 promotional music videos grew in popularity. This meant the video would contain clips from the programme or film they were trying to promote.Then in the late 1970's music video based television channels were introduced. This helped advertise singers and bands. Twenty years later and the music video industry had grown so popular that producers had to introduce new ways to beat the competition. The tried to get high quality equipment to make their video the best. In my opinion this makes it seem like the music video is just as important as the actual song. Millions of pounds/dollars would be spent on making the music video to a high standard. 

In 2005 YouTube was launched which made it easier for audiences to find their favourite music videos. At the present time social networks help fan share music videos with friends, meaning the song becomes more advertised. Music videos can also be sold along side music on some handheld devices.    

Music Videos over the years have become more outrageous and sometimes contain themes of sexual nature. This means that the music video would have to be censored and sometimes be aloud to be shown at a later time. In my opinion I believe that it is a bad idea to add content that can be considered offencive as it limits the audience and can look badly on the singer(s) or band. 

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