Disney's 'Fantasia' was the first long music based film and can be considered to be a music video. This film contained classical music and had various cartoon stories to go with it. This may have been done to appeal to a young audience. A few years later 'Soundies' were introduced. These short music videos were put in intervals between films. They were just simply jazz musicians performing on the screen in which the film was on while there was an interval. In the 1960's, music companies across the world were using similar techniques to Leon Gaumont by recording the singers sing in a recording studio and then filmed them lip singing in different location to make the video somewhat interesting.
In the 1967 promotional music videos grew in popularity. This meant the video would contain clips from the programme or film they were trying to promote.Then in the late 1970's music video based television channels were introduced. This helped advertise singers and bands. Twenty years later and the music video industry had grown so popular that producers had to introduce new ways to beat the competition. The tried to get high quality equipment to make their video the best. In my opinion this makes it seem like the music video is just as important as the actual song. Millions of pounds/dollars would be spent on making the music video to a high standard.
In 2005 YouTube was launched which made it easier for audiences to find their favourite music videos. At the present time social networks help fan share music videos with friends, meaning the song becomes more advertised. Music videos can also be sold along side music on some handheld devices.
Music Videos over the years have become more outrageous and sometimes contain themes of sexual nature. This means that the music video would have to be censored and sometimes be aloud to be shown at a later time. In my opinion I believe that it is a bad idea to add content that can be considered offencive as it limits the audience and can look badly on the singer(s) or band.
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