Music Video Styles

Performance

A performance based music video is simply a video that shows the band or singer(s) performing. Some performances are set on stage and may be in front of a live audience. In other cases the it is set in a surreal location.





In Linkin Park's 'Bleed It Out' music video, the band performs live in front of a audience. In some music videos the audio is not live and is edited to make it sound better. Linkin Park also have a a performance/concept based music video for this song, which is not live. When you compare the two, the audio is uncanny. The live performance encourages the audience  to buy tickets to see them, as it shows how much the audience is enjoying the concert. Performance based music videos keep the audience concentrated on the music rather than the content, but at the same time makes the viewers want to watch.


Narrative




A narrative music video is where the video tells a story along with the song. Sometimes the narrative is nothing to do with the song. In the music video bellow the song is called learn to fly. The narrative is about a plain journey, relating to the song 'Learn To Fly'.




In Tenacious D's 'Tribute' music video, the narrative is actually telling the story of the song. In some narrative music videos they add comedy to their content to make it more memorable. This video is also performance based.



The story in this music video is about a girl who has a problem with drugs. As the narrative goes on we find out about her and her problems. In narrative based videos, it seems common that the band or singer(s) preforms. In this music video there are cuts from performance to narrative. This is quite common in music videos. It makes the music video more interesting and some what relateable.

Concept

Concept music videos contain content that could be loosely related to the song or not related at all.



In this well known music video the band members are dancing on treadmills. This was never done before and inspired many others to do the same. The video is nothing to do with the song but the dancing goes along to the song. OK Go are known for their 'new style' music videos.



In 'This Too Shall Pass' they have created a domino effect using loads of different items. Domino video have become very popular throughout the years.



In Weezer's 'Pork and Beans' it features various people form YouTube. As YouTube has become so big, bringing people from the website on to the video will appeal to a bigger audience. This music video also promotes the YouTuber.