Music videos are a good way to promote an artist(s) song and also can promote a film when the music video features clips from a film. A music video is also used as an extension of income. The music Video can be put on a music channel meaning the audience is more likely to hear it and then buy the actual song. In some cases people are able to buy the music video for a portable device. A music video can also be watched on social networking and You tube.
Big labels are able to create high budget videos, meaning the song would be more likely to get sales than songs that don't have music videos. Smaller labels are not able to make high budget music videos but this doesn't mean the video doesn't become as popular. Some bands or singers use the videos to promote not only there songs but over issues such as world crisis and bullying. New artists try to produce unique music videos to go with their music to advertise themselves.
In the music video of Rise Against 'Give It All' (above) it shows activists vandalising parts of a town to express how they feel about issues around the world. This brings up issues of war, obesity and animal cruelty. This music video is both narrative and performance based.
In 30 Seconds To Mars 'Closer To The Edge' it features video from their live tours. This obviously, not only promotes there music but it also encourages people to buy tickets to go and see them. This video also lets the bands fans express their opinions and share their problems.
In this performance based video clips from the film Spiderman are shown. This music video not only promotes the song but it promotes the film also. This song was played in the credits at the end of the film.
Due to MTV in the 1980's music videos became very popular and made the the music video industry expand. Today more television channels, dedicated to music video have cropped up such as Kerrang and 4 Music. Music videos on You tube have become very popular also, gaining some of the most views and 'likes'.
In this music video they make a character that would make the video more memorable, then in turn making the song more memorable. In some music videos they use outrageous content to attract more attention. This could come off in either a good or bad way.
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